From Underground to Global Sensation: 30 Years of X Games Hits a New Peak in Salt Lake City
July 4, 2025

Thirty years ago, in the summer of 1995, something radical happened in the sports world. Instead of touchdown passes or home runs, the spotlight shifted to kickflips, tailwhips, and vert ramps. In Providence, Rhode Island, ESPN launched the inaugural Extreme Games, a bold celebration of youth counterculture. It was a bold pivot away from traditional sports and a giant gamble for the sports news network to focus on skateboarding, BMX, and inline skating, all of which had long thrived in underground scenes far from the bright lights of primetime TV.
At the time, the National Skateboarding Association (NSA) had recently dissolved, leaving a void in competitive action sports. ESPN seized the moment. With taglines like “Sheer unadulterated athletic lunacy” and “Insane sports for an extreme generation,” the network didn’t just create a new competition — it created a cultural movement.
Backed by edgy brands like Mountain Dew, Taco Bell, and Nike, the Extreme Games were raw and new, piquing curosity. Nearly 200,000 people turned out to see something different. Legends were born that weekend with athletes like Tony Hawk, Mat Hoffman, and Dave Mirra became household names. And with that, action sports stopped being a subculture and started becoming a global phenomenon.
Fast forward to 2025, and the now-iconic X Games celebrated its 30th anniversary in an all-new city: Salt Lake City, Utah. It marked the first time the games had ever come to the Beehive State, and they delivered in spectacular fashion.
Salt Lake Shines on the Global Stage
Set against the Wasatch Mountains, the 2025 X Games showcased the evolution of action sports in a city known more for powdery snow than halfpipes. But Salt Lake proved to be an ideal host with passionate fans, world-class facilities, and a city with its own history of supporting alternative sports culture.
More than just a look back, this year’s X Games were about pushing forward. New tricks, new faces, and new records made it clear: the revolution that started in 1995 is still gaining speed.
Among the most jaw-dropping moments:
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15-year-old skateboarding phenom, Arisa Trew, from Australia, became the first woman to land a kickflip body varial 540 in competition in a moment that had fans on their feet and fellow competitors celebrating the feat.
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In a moment that reminded everyone why we still tune in 30 years later, Ryan “R-Willy” Williams etched his name in the record books by landing the first ever triple backflip on a dirt-to-dirt landing in a competition setting.
New Faces Make Their Mark
The 2025 Games weren’t just about the legends, they were about the next generation. Several athletes stepped onto the podium for the very first time or claimed their first X Games Gold with their performances signaling a bright future for their sports:
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14 Year Old Heili Sirvio from Finland, captured her first X Games gold (and second career medal) in a standout performance.
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Jordan Godwin secured his first gold medal in Men’s BMX Street, elevating his already growing reputation in the BMX world.
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Jessica Ready, a 24-year-old from New Zealand, earned bronze in Women’s Skateboard Street, her first-ever medal in X Games competition.
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Julian Agliardi, at only 15, debuted with a bronze medal that could be just the beginning of a dominant career.
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Tom Richards and his brother Ben Richards each earned firsts at the X Games in Moto X Best Trick, silver and bronze respectively, proving talent definitely runs in the family, with Tom earning his first X Games medal in his debut and Ben earning his second overall and first bronze.
A Movement That Still Matters
Thirty years on, the X Games have evolved from a rebellious experiment to a global celebration of athleticism, creativity, and culture. But the heart of it remains the same: these are sports born from sidewalks and skateparks, built by kids who found their place outside of traditional sports and the mainstream.
Salt Lake City’s edition of the X Games served as a tribute to the past and a glimpse into the future. In a world that often favors the predictable, the X Games still thrive on the unexpected — and that’s exactly why they matter. As we look ahead to the next 30 years, one thing is clear: the revolution isn’t over. It’s just getting started.